Staff meeting about Hotel Marketing Strategies

The demand and market trends shift constantly. That is why it is essential for hoteliers like you to adapt to the current situation and curate new hotel marketing strategies that will help you meet those demands and increase bookings.

It doesn’t matter whether you are running a small hotel or a large-scale hotel group because it is always a must for hoteliers to reevaluate their marketing plans and hotel advertising strategies. However, developing the right marketing strategy in the hotel industry can be quite difficult but we have here eight helpful tips you can apply to drive more guests to your hotel.

8 Smart Hotel Strategies to Attract Customers

Creating an efficient hotel and resort marketing plan is tricky as you have to consider a lot of things. But here we’ve listed eight useful strategies that you can apply to help you maximize revenue.

  1. Target the right audience
  2. Be visible online
  3. Use attractive photos
  4. Reach customers through Hotel Email Marketing
  5. Give incentives
  6. Provide great customer service
  7. Create a loyalty program
  8. Use a Channel Manager

What’s inside this blog?

Understanding Marketing in Hospitality Industry

A hotel marketing strategy is one of the key ways to reach out to potential guests, explain why they should consider your hotel, and give them reasons to book your hotel. Its main purpose is to drive more guests to your hotel and generate revenue.

Strategies to Include in Your Hotel Marketing Plan

bali travelers

Photo by @shawnanggg on Unsplash

1. Target the right audience

Before doing a complete overhaul of your hotel marketing strategy, you must first understand your audience. There are different types of travelers and each requires a different strategy to attract them. That is why knowing who you are targeting can help you identify a clearer objective resulting in stronger hotel marketing ideas to increase your revenue.

2. Be visible online

We are now in the digital age where most people do their communication, transactions, booking, or shopping online. Therefore, a strong online presence is vital for your business’ success. There are many ways you can reach your customers online and among the top ones are through social media and blogs.

One of the first things travelers go to before booking a hotel is the establishment’s social media accounts. It can support decision-making as guests begin planning their trips using a search engine, looking on social media for travel inspiration, and also reading online reviews. If you are not in the social media game yet, or not updating it often, then it’s high time to give focus to your social media. Post the most aesthetic corners of your hotel, create engaging content, and always respond to your audience. When used right, social media can really be a game-changer and drive more bookings to your hotel.

3. Use attractive photos

Images and videos improve engagement value in your content. In a study by Hospitality Net, hotel photos play a 60% role in a guest’s decision-making process. This just shows that quality and attractive photos are essential to your business’ success. If photography is not your forte, don’t just use stock images. Hire a professional to do the work for you instead. Great photos add value to your brand’s identity and inspire emotions that could take part in the decision-making process of a traveler. Trust us, it’s a great investment.

Must-read: The Power of Hotel Photography: Why it is More Important Than Ever

4. Reach customers through Hotel Email Marketing

Hotel email marketing is the strategy used to promote products and services through email. If you’re wondering why you need hotel email marketing for hotel advertising, well, it is because billions of people are using email. According to Statista, the number of global e-mail users amounted to four billion in 2020 and is set to grow to 4.6 billion users in 2025.

Hence, email marketing is one of the most powerful hotel digital marketing strategies as it does not only boost customer retention but also helps you to acquire new customers and increase their spending, resulting in generating more revenue. 

5. Give incentives

There’s another hotel across the street that offers a much lower price and is nearer to major establishments. So why should a traveler pick your hotel instead of the other? For you to capture your hotel’s target market, you must give them reasons to choose your hotel. You can offer the cheapest rate or if it’s not possible, offer first-time guests a discount instead, gift pack, or free meals. Incentives are a great hotel and resort marketing strategy as it creates a sense of urgency to encourage customers to book with you before they miss out on a special limited-time offer.

6. Provide great customer service

Customer service is the backbone of the hospitality industry. Having excellent customer service means being able to consistently meet or even exceed your guests’ expectations and provide customer satisfaction. It is essential to add this to your hotel strategies to attract customers because service excellence creates loyal customers in the long term. These loyal customers will help you build your brand even without trying because these are the guests who will refer your business to their family, friends, and colleagues. 

7. Create a loyalty program

Loyalty programs are a great marketing strategy in the hotel industry to ensure guests keep on coming back to your hotel. These programs are designed to give special perks or more discounts for repeat guests. Through the loyalty programs, there is a high possibility that you will entice guests to book their next stay at your hotel because you are showing that you value their trust and are more than willing to make the guest experience worthwhile.

Related article: 7 Strategic Ways to Boost Hotel Guest Loyalty That Will Help Maximize Revenues

8. Use a Channel Manager

When your property is listed on several Online Travel Agencies (OTAs), doing the inventory regularly is not an easy task. However, when you have a channel manager integrated with your hotel Property Management System (PMS), your room inventory gets updated in real-time, saving a significant amount of your time and preventing any loss in revenue.

ZEN Hospitality Solutions offers eZee Centrix, a Channel Manager System (CMS) that helps you manage property rates and inventory instantaneously on multiple distribution channels. From anywhere, at any time.

Our hotel channel management software eZee Centrix automates the distribution process and unchain the property owners from the hassle of inventory update. With eZee Centrix, you will be able to manage property rates and inventory instantly on multiple distribution channels from anywhere at any time because it is fueled with powerful features to facilitate a majority of your operations.

Talk to an expert now. Book a meeting at www.zen-hs.com/book-a-meeting/.

Frequently Asked Questions About Hotel Marketing

Q: What is Hotel Marketing?
A: Hotel marketing is an umbrella term, which refers to the various marketing strategies and techniques that hotels use, in order to promote their business and make a positive impression on customers. Essentially, it is about making a hotel as appealing as possible, in order to attract as many guests as possible.

Q: Why is hotel marketing important?
A: Within the hotel and hospitality industry, competition is one of the single biggest challenges for individual hotels to contend with. Hotel marketing is essential, as it is the way hotels are able to promote their property, highlight its unique features, ensure it stands out from rivals, and establish the benefits of staying there.

Q: Where do you start with Marketing efforts?
A: Creating an efficient hotel and resort marketing plan is tricky as you have to consider a lot of things. But here we’ve listed eight useful strategies that you can apply to help you maximize revenue.

  1. Target the right audience
  2. Be visible online
  3. Use attractive photos
  4. Reach customers through Hotel Email Marketing
  5. Give incentives
  6. Provide great customer service
  7. Create a loyalty program
  8. Use a Channel Manager
increasing hotel occupancy during low season
a hotelier responding to bad hotel reviews
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