Benefits of Google Hotel Free Booking Links

Earlier this year, Google announced the launch of the Google Hotel Free Booking Links program, perhaps this year’s biggest game-changers in the hospitality industry so far. 

This new feature has the potential to bring a major transformation to the hospitality industry as it could impact the way travelers find and book their stays, it gives opportunities for hoteliers to maximize revenues as it could drive more direct bookings, and cut the high commission fees charged by Online Travel Agencies (OTAS).

It sounds like a revolutionary deal, right? And besides, who wouldn’t want to have a free advertisement from one of the advertising giants like Google? However, the question is, what will hotels get from it, and is it too good to be true?

In this article, we will discuss everything about Google Free Hotel Booking Links and if it is worth a try.

What’s inside this blog?

What it is Google Hotel Free Booking Links and How it Works

Before, listing hotel rates on Google was exclusively a paid advertising service. Only bidding channels would appear in the hotel meta-search results and therefore get that traffic from Google Hotel Ads. But with Google’s new feature, hoteliers will be able to benefit from it.

Google Free Hotel Booking Links allows you to display your direct booking rates and availability on Google Hotel Meta Search and Google Maps for free. Because of these free booking links that Google launched, customers will be able to compare your hotel’s room rates across other OTAs or platforms and decide whether to book with you directly or not.

With Google Free Booking Links, you don’t need to pay to be featured in the comparison prices section. Your hotel’s website will appear in the Hotel Ads results, linked to its booking engine without the need to pay, giving hotels a new source of free traffic. And the great thing about it is that whether you only have one room or 50 properties, any hotel can connect to Google and put their properties up on Google for free.

The Benefits of Google Hotel Free Booking Links

Many hoteliers can really benefit from the Free Booking Links of Google. Some of the advantages of Free Booking Links include: 

  • Free visibility across Google surfaces
  • Free direct traffic to your website
  • Can increase direct bookings from your website
  • You can provide more value to your customers because you own the client data

How your hotel can stand out on Google

Advantages of Google Hotel Free Booking Links

Hotels that don’t have a big budget to spend on ads can now connect to Google for free, with no commissions. However, take note that hotels can’t appear on Google’s Free Booking Listings on their own because you have to connect through one of Google’s approved integration partners to get listed. ZEN Rooms is one of Google’s approved hotel partners that can help you drive more direct bookings.   

The ranking is completely organic. Generally, there are two things that determine that: one is whether you are a hotel supplier or not. If you’re a hotel, you will come on top. Second is your hotel’s quality score. For you to rank higher, you must have a good quality score and these are the factors to consider: 

  1. Prices are competitive and accurate – The OTA with the cheapest and accurate price will come on top. ZEN Hospitality Solutions’ eManger can help you optimize dynamic pricing. eManager can dynamically change the price of your rooms several times a day using advanced Artificial Intelligence (AI) so that you can maximize your profit. 
  2. You have a good booking link
  3. You are mobile-friendly

The Role of ZEN Hospitality Solutions in Google’s Free hotel Booking Links

According to Arindam Das, Head of Business Development for APAC Travel at Google, it’s best to work with a hotel partner like ZEN Hospitality Solutions or eZee because it needs a fair amount of expertise which a Channel Manager can do. Working with partners like ZEN Hospitality Solutions and eZee is a good idea because they have the expertise in the field and they are already connected with Google. 

ZEN’s goal is not only to give you a maximum amount of visibility online and optimize your listings on OTAs but also dynamically change the price of your rooms several times a day using AI so that you can maximize your profit. 

ZEN Hospitality Solutions is the exclusive partner of eZee in the Philippines and Indonesia. eZee is the #1 hotel tech provider in Asia so you are really working with the leader. We are best suited to give you access to Google Free Booking Links.

Talk to an expert now. Book your free appointment at www.zen-hs.com/book-a-meeting/.

Frequently Asked Questions About Google Hotel Free Booking Links

Q: How does Google determine the rank of the Free Booking Links?
A: The ranking is completely organic. Generally, there are two things that determine that: one is whether you are a hotel supplier or not. If you’re a hotel, you will come on top. Second is your hotel’s quality score. For you to rank higher, you must have a good quality score and these are the factors to consider: 

  1. Prices are cheaper and accurate – The OTA with the cheapest and accurate price will come on top
  2. You have a good booking link
  3. You are mobile-friendly

Q: How is it different from traditional SEO and SEM?
A: Traditional SEO and SEM are the traditional blue booking links. A hotel search is a unit that is very immersive. In traditional SEO and SEO, you don’t see that. What happens as soon as you click SEO and SEM, you are redirected to a partner’s website. Whereas on Google Hotel Search, you can search for hotels, and you can choose a hotel and finally decide whether you want to book the hotel via the direct hotel’s website or through an OTA.

Q: Does Google have criteria for allowing hotels to get Google Hotel Free Booking Links? 
A: Google doesn’t have criteria. Even if you only have one room, you can participate in Google Free Booking Links. If you have more than 50 hotels, you can explore or connect with Google directly but as Arindam Das, Head of Business Development for APAC Travel at Google says, it’s best to work with a partner like ZEN Rooms or eZee because it needs a fair amount of expertise which a Channel Manager can do. Working with partners like ZEN Rooms and eZee is a good idea because they have the expertise in the field and they are already connected with Google. 

Q: I’m planning to list my hotel on ZEN Rooms, will I still appear on Google hotel search?
A: Yes. You can talk to your manager at ZEN Rooms and they will ensure that you will participate in the Free Booking Links program.

Q: Can we appear on both paid and free booking links?
A: Yes. In Google Free Booking Links, as long as you give Google the prices, availability, and booking link, you will appear automatically. To participate in the ads, you have to participate in the Ads Program which is a separate program. Appearing on both paid and free booking links will boost your impression count.

Q: How can ZEN help you get Google Hotel Free Booking Links?
A: ZEN offers a wide array of services like the eManager that helps hoteliers maximize revenues. More than 500 clients in 5 countries are happy and satisfied with the service. Also, eManager has helped hoteliers by:

  • Achieving up to 30% increase in revenue
  • Saving more at least 4 hours of employee work daily

Our goal is not only to give you a maximum amount of visibility online and optimize your listings on OTAs but also dynamically change the price of your rooms several times a day using AI so that you can maximize your profit. 

Q: Why choose ZEN to get access to Google Hotel Free Booking Links?
A: ZEN Hospitality Solutions is the exclusive partner of eZee in the Philippines and Indonesia. eZee is the #1 hotel tech provider in Asia so you are really working with the leader. We are best suited to give you access to Google Free Booking Links.

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